Tourism is taking off.
The travel industry has been hit especially hard by the pandemic. It was first into the crisis — and will likely be among the last out of it. Even now, as restrictions loosen, worldwide tourism spending isn’t expected to fully recover until 2023 . And McKinsey predicts international air traffic won’t return to 2019 levels before 2024. There is hope though. We see from Google searches that people want to travel, provided they feel safe to do so. Global searches for “ where to travel ” and “ can I travel ” are near all-time highs. But as customer needs, priorities, and expectations continue to shift, only 9% of travel marketers believe their business is completely prepared for what the next phase of travel will bring. 1 At Google we’ve done new research to help the industry adapt to the travel needs of today — and tomorrow. Let’s dive into the latest consumer trends and tools to help your business stay ahead. Travelling for people instead of places New research from Google and Ka